Suitsupply was in need of an interim marketing automation manager to step in and lift their marketing automation initiatives to the next level.
SuitSupply needed a substitute Marketing Automation Manager to step in and start blazing all cylinders right out of the gate. It is a large e-commerce company with over € 500 million in revenue, and a standstill is not an option.
Center of excellence on autopilot
After over a year-long collaboration, there were many projects strategized, planned, and executed. We could easily qualify any hypothesis with over 90 million emails sent out yearly. The most proud achievement was getting to a stable 20% revenue from automation initiatives from all digital sales.
A few honourable mentions.
Abandon Browse automation
Abandoned Cart refresh
Post-purchase onboarding in several product categories
Shop the Look automation (cross-sell)
Welcome series
Established ways of working within customer.io
